12 Luxury real estate market trends for 2025

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Pacaso’s Editorial Team
April 11, 2025
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Say you've been planning the ultimate luxury vacation for a couple of years. You've got your list of dream destinations, top-notch resorts, and must-try experiences all lined up. But just as you're about to book, you discover some places have become overcrowded, while hidden gems have emerged elsewhere. Suddenly, your itinerary needs a revamp. 
The luxury real estate market isn't much different. Economic shifts, evolving consumer tastes, and technological innovations continually reshape the landscape. In this guide, we’ll walk you through the top luxury real estate trends of 2025 so you can create a strategy that leads to second home ownership.

1. Smaller homes are becoming more luxurious

Smaller homes continue to gain popularity among luxury buyers in 2025, and it's not just about saving money — it's a lifestyle choice. Recent data from the U.S. Census Bureau confirms this shift, with the average new home size dropping from 2,314 square feet in Q4 2022 to 2,169 square feet in Q4 2024. Affluent buyers are prioritizing convenience and financial flexibility, seeking homes that require less maintenance without sacrificing those high-end finishes we all love. Many buyers are choosing smaller homes because they're easier to purchase with cash, avoiding mortgage debt and those pesky rising interest rates.
Expert insight: "Downsizing is on many people's agenda in 2025 as more of the U.S. workforce reaches retirement age. Many of these individuals may be selling their luxury family homes, but they still want to reside in style." — Ryan Carrigan, CEO & Co-Founder of moveBuddha
Why smaller luxury homes work:
  • Smart design makes spaces feel larger (full-height glass walls, minimalist built-ins).
  • Premium finishes (Italian marble, reclaimed hardwood) elevate compact spaces.
  • Financial flexibility allows for investment in vacation properties or other assets.
  • Lower maintenance means more time for travel, leisure and personal pursuits.

2. The luxury market is stabilizing as inventory rises and price growth cools

After years of soaring prices and fierce competition, the luxury housing market is shifting toward a more balanced state in 2025. The extreme ups and downs we've seen in previous years are leveling off as more high-end properties become available. This increase in supply is giving buyers more options and cooling down the frenzy that once drove those intense bidding wars. In some areas, luxury home prices are even seeing slight declines — a welcome change for buyers.
In January 2025, the luxury real estate market had a 14.06% sales ratio, down dramatically from 37% in 2023. This shift moves the market closer to that sweet spot where neither buyers nor sellers have the upper hand.
While demand for luxury properties isn't disappearing, the days of skyrocketing prices and bare-bones inventory seem to be behind us, pointing to more stable luxury real estate trends in the coming years.

3. The luxury real estate market is becoming more globalized

Market trends in global luxury real estate are picking up steam in 2025, with more Americans considering international moves and foreign investors continuing to shape key U.S. markets. According to a recent survey, 40% of Americans have considered relocating abroad in the next two years, with 14% seriously contemplating it. Rachel Stringer, a real estate agent at Raleigh Realty, says, “Many are drawn to destinations offering better tax incentives, lower costs of living or a higher quality of life.” “Texas is seeing steady growth, especially in cities that offer business opportunities without the tax burdens of other states. California remains a desirable market for its prime coastal properties, even with the high entry price.” She added that Portugal and Spain are gaining traction among buyers looking for affordability and strong investment potential.At the same time, international luxury markets are evolving. A study by Knight Frank found that: 
  • Dubai's prime real estate market will grow 5% in 2025, with listings in prime neighborhoods dropping 52% over the past year. 
  • Paris real estate is experiencing a renaissance, with prices projected to rise 2.5% as U.K. and U.S. buyers capitalize on a weaker euro.
  • London's luxury market trends point to modest 2% growth in the short term, with stronger gains expected over the next five years. 

4. Luxury price growth is slowing while select markets experience corrections

Luxury home prices in the U.S. continue to rise, but the pace of growth is slowing. According to Redfin, the median sale price of a luxury home reached a record $1,180,000 in Q2 2024 — an 8.8% increase year-over-year. Some markets are still seeing impressive gains, such as:
  • Providence, RI (16.5%)
  • San Jose, CA (16.4%)
  • Nassau County, NY (14.3%)
However, signs of correction are emerging in select cities, like: 
  • New York (-3.2%)
  • Austin, TX (-1.5%)
This suggests a potential shift in the luxury home trends.New listings in the luxury market have surged in several key areas, giving buyers more choices and taking the pressure off prices. Providence, RI (31.5%), Miami (28.1%) and Tampa, FL (27.6%) saw the biggest jumps in new luxury home listings. Meanwhile, the pace of sales varies dramatically — on average, luxury homes in Seattle sold in just six days, while Miami's high-end properties lingered for 114 days. These luxury real estate market trends highlight how the high-end housing sector is evolving, with some cities still seeing rapid growth while others are cooling down or making slight adjustments.

5. Cash is king, but financing is gaining traction in the luxury market

While cash has traditionally dominated luxury real estate transactions, financing is making a comeback as interest rates begin to descend. 
Less than one-third of U.S. home purchases in 2024 were made with cash — a three-year low. 
Though interest rates remain higher than pre-pandemic levels, their gradual decline opens financing options for luxury buyers. Many wealthy individuals still prefer cash purchases to avoid borrowing costs, but others are dipping their toes back into the mortgage market as rates become more attractive.Beyond traditional mortgages, savvy buyers are getting creative with margin loans, stock portfolio loans and private banking credit lines to fund their purchases. Cash remains a powerful advantage in competitive markets where bidding wars still happen. However, as borrowing costs continue to fall, experts predict more luxury buyers will incorporate financing into their strategies. This shift reflects a broader normalization in the luxury home market, where financial flexibility is once again becoming an important factor in purchasing decisions.

6. Luxury buyers are adapting to evolving interest rates

With interest rates still on the high side, luxury buyers are proceeding with caution. Many are playing the waiting game, hoping for rates to drop before making their move. 
A Coldwell Banker survey found that 35% of respondents have postponed buying due to rising interest rates. 
This hesitation creates a more balanced market, forcing sellers to adjust their expectations. As overpriced homes sit longer, buyers are holding out for better deals, potentially leading to win-win negotiations for both parties.Despite the challenging economic environment, cash-rich buyers remain active in the luxury housing market, helping maintain demand, especially in areas with limited high-end inventory. However, inflation and rising construction costs restrict new luxury developments, keeping existing homes in high demand. Dahlia Fox, a real estate agent with Coldwell Banker Realty in Beverly Hills, sums it up perfectly: "Affordability with higher interest rates has left many buyers and sellers in limbo, and those who are motivated to move will be willing to negotiate a deal that works for both sides." The luxury real estate market in 2025 is likely to see more price adjustments as everyone adapts to the new financial reality.

7. Luxury second-home market and co-ownership is booming

Even with economic challenges, the demand for luxury second homes is going strong in 2025. Buyers are flocking to coastal retreats, mountain hideaways and prestigious urban spots for both pleasure and investment.  Real estate expert and Imperio Consulting CEO Eric Brown says, "Florida coastal locations remain popular for second home purchases, fueled by remote work and the search for year-round sunshine." Vacation towns are transforming into "workcation" destinations, allowing digital nomads to mix business with pleasure and get more bang for their buck.
According to a Coldwell Banker survey, growth in the luxury real estate market is outpacing the traditional real estate market by nearly 50%, highlighting the enduring appeal of second homes as versatile assets in 2025.
Co-ownership models are making luxury second homes more accessible without the financial strain of full ownership. Barbara Robinson, a property sustainability expert at WeatherSolve Structures, explains, "Co-ownership properties take this even further. When multiple owners share a home, no one wants surprise maintenance costs. We're seeing storm-rated, self-regulating roofing cut annual repair expenses by 30% in properties worth $10 million or more." 
Benefits of luxury co-ownership models
Lower barrier to entry (1/8 to 1/2 ownership available)
Professional property management included
Reduced maintenance responsibilities and costs
Access to higher-quality properties at a fraction of full ownership cost
Built-in rental management for investment properties
Platforms like Pacaso, where families can purchase fractional ownership of a luxury home with maintenance handled, are gaining popularity. This trend in the luxury home market makes owning that dream vacation property more attainable, offering the joy of luxury living without the hefty price tag or maintenance headaches.
Learn how co-ownership works with Pacaso

8. Investors are expanding their portfolios with high-end real estate

Real estate investors are positioning for growth in 2025, focusing on expanding their portfolios and diversifying investments. There's growing interest in renovation projects, geographic expansion and different property types. Despite economic shifts, luxury real estate remains a stable and attractive asset. Investors are particularly eyeing luxury vacation rentals and emerging markets, seeking both appreciation and increased cash flow from high-end properties. Industry experts note that luxury real estate typically shows less volatility than other market segments, especially during uncertain economic times.Thomas Franklin, Founder and CEO at Swapped.com, offers a fascinating perspective: "Luxury real estate will operate more like private equity. Expect buyers to shift from full ownership to 'managed asset pools' where they control a portfolio of high-end properties worldwide. A New York penthouse for spring, a Tokyo condo for fall, a Swiss chalet for winter — fully optimized, fully leveraged." This shift toward managed asset pools lets investors spread their capital across multiple luxury properties, enjoying both flexibility and access to global markets while minimizing risk — a trend that's reshaping luxury real estate market trends in 2025.

9. Smart homes are becoming essential rather than a luxury feature

A diagram of a house shows a list of smart home features popular for 2025 and beyond.
Smart home technology has evolved from a nice-to-have luxury to an absolute must-have in high-end real estate. Advances in AI, automation, security and Internet of Things (IoT) integration have made buyers expect homes to offer seamless functionality and connectivity across all devices. Properties equipped with smart lighting, security systems and automated energy features make life more convenient and boost property values significantly.According to Rachel Stringer, "Technology is built into every part of high-end real estate now. Homes that aren't equipped with automation, security and seamless integration of smart features feel outdated before they even hit the market." With AI, IoT and big data working together, these smart systems are completely transforming how luxury homes operate, delivering next-level comfort and efficiency that today's discerning buyers demand. These luxury home trends are rapidly becoming the new standard rather than exceptional features.

10. Luxury buyers are prioritizing sustainability

Sustainability is becoming a top priority for luxury buyers in 2025, with a growing emphasis on energy efficiency, eco-friendly materials and green spaces. As climate awareness rises and government regulations tighten, we're seeing a notable shift toward sustainable luxury real estate investmentsRachel Stringer puts it perfectly: "The conversation about sustainability has also shifted. It's not about marketing a home as eco-friendly for show — it's about efficiency. Solar panels, energy storage, water recycling and passive design are becoming standard because they lower long-term costs and increase self-sufficiency." Investing in green properties with luxury design offers both financial benefits and positive environmental impact. Sustainable features are increasingly in high demand among wealthy buyers looking for forward-thinking investments, making it one of the top luxury real estate market trends in 2025.
Top sustainable features in luxury homes
Solar panel systems with battery storage
Water recycling and conservation systems
Passive house design principles
Energy-efficient HVAC systems
Sustainable, locally sourced building materials
EV charging stations and infrastructure

11. Luxury home buyers are prioritizing resiliency features

Luxury home buyers are increasingly looking for properties that can weather natural disasters — literally. In regions prone to hurricanes, wildfires and flooding — like California, New Orleans and Florida — buyers want more than just beautiful homes. They want properties with features that ensure their investments remain safe and functional no matter what Mother Nature throws their way. These features include:
  • Storm-proof roofing
  • Solar panels
  • Advanced water management systems
  • Fire-resistant materials 
Nathan Mathews, CEO of Roofer.com, adds that "Luxury buyers expect roofs that can withstand extreme weather — Class 4 impact-resistant shingles or fire-resistant metal roofing are the baseline." These luxury home prices reflect the added value of resilience features that protect these significant investments.

12. Gen-X and Millennials will influence the market

Millennials and Gen-Xers are reshaping the luxury real estate market. Affluent millennials gravitate toward homes featuring cutting-edge technology, sustainability and energy efficiency, viewing real estate as a lifestyle statement and a financial investment. Their preference for urban properties or resort homes with income potential drives demand for smart, sustainable luxury properties across the market.Gen X buyers, now in their prime earning years, are focusing on long-term asset diversification. With wealth inherited from baby boomers, they're seeking homes with premium amenities, enduring value and stability for future generations. As Rachel Stringer notes, "Millennials and Gen X prioritize functionality, privacy and convenience. They want spaces designed for how they actually live — integrated wellness features, easy-to-maintain outdoor areas and turnkey properties." These generations are significantly influencing luxury real estate trends with their distinct preferences and priorities.

Luxury real estate made easy with Pacaso

The luxury real estate market is always evolving, and 2025 promises to bring new opportunities and challenges for prospective buyers. Whether you're looking for a primary residence or a vacation property, our expert insights can help guide your decision-making process. To stay ahead of the latest luxury real estate market trends and discover exclusive high-end listings, Pacaso can help you cross the finish line on your vacation home ownership journey (or even help you figure out how to buy a second home without selling the first). Let us help you navigate the luxury real estate landscape and find the perfect property for your needs.

Luxury real estate market FAQ

01: What is luxury real estate?

Luxury real estate is a term that varies depending on location and market conditions. Generally, it refers to properties that are significantly above the average price range and quality of other homes in the area.

02: How do you break into the luxury real estate market?

One way to break into the luxury home market is to search for real estate in a geographic location that meets your budget. For example, luxury real estate in Idaho is cheaper than luxury real estate in California.

03: Is it difficult to get into luxury real estate?

Getting into luxury real estate can be challenging, but not impossible. To succeed you need to have a solid understanding of market trends, the needs and preferences of affluent buyers and sellers, and the legal and financial aspects of high-end transactions.

04: Is luxury real estate a good investment?

Yes, luxury real estate can be a lucrative investment, especially when purchased in high-demand locations. These properties often appreciate over time and can offer significant returns through rental income or resale value. However, it's important to carefully assess market conditions, potential property maintenance costs and local demand to ensure a solid investment. As with any investment, diversification and long-term strategy are key to success.

05: How much does luxury real estate cost?

The cost of luxury real estate can vary widely depending on the property's location, size and unique features. In major metropolitan areas or prestigious locations, luxury homes can easily range from $1 million to tens of millions of dollars. 

In more emerging markets, however, luxury properties may be priced more modestly, offering opportunities for buyers at a variety of price points. The definition of "luxury" can differ, but it’s typically characterized by premium quality and exclusivity.

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