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Exciting things are happening as we change the way people buy, sell and own second homes. Check out the latest updates from our company and Crew.
Top 20 luxury vacation home markets of 2024
In this year's Top Vacation Home Markets Report, we unveil the top 20 luxury vacation home markets of 2024. “The destinations on this year’s list really capture the breadth of the luxury vacation home market,” said Pacaso CEO and Co-Founder Austin Allison. “Legacy destinations remain as timeless as ever, Florida’s panhandle is solidifying its status as a favorite for vacationers, and Manhattan is resurging as a place where buyers are doubling down on second-home investments. These aren’t just weekend getaways anymore—they’re lifestyle investments for people looking to create endless cherished memories with friends and family.” 2024’s top luxury vacation home markets To identify the top U.S. markets for 2024, Pacaso analyzed second home mortgage rate lock data alongside growth trends in pricing and transaction volume. These 20 counties stand out for their significant increases in second home activity, proportion of second homes to primary homes, and demand for properties priced above $700,000. [*Source: Pacaso analysis of mortgage rate lock data from January 1, 2023 to December 10, 2024.] “As 2024 comes to an end, mortgage rates are starting to ease, home purchase applications have hit their highest levels since January, and growing inventory is helping drive more transactions. We’re seeing strong indications that demand for both primary and secondary homes will continue to grow into 2025," continue Allison. Jersey Shore prevails Cape May County, New Jersey, takes the top spot among the best vacation home destinations for 2024, with a proportion of second homes to primary homes exceeding 150%. As the southernmost county in New Jersey, Cape May is a beloved destination for residents of metropolitan areas like Philadelphia and New York City, offering iconic beach towns such as Ocean City and Avalon. In 2023, Cape May earned a spot on Pacaso's Also making the list is Ocean County, New Jersey, another Jersey Shore hotspot featuring beachfront communities like Seaside Heights, Long Beach Island, and Point Pleasant Beach. The county boasts 40 miles of barrier beaches, making it a prime destination for second home buyers. Florida’s panhandle grows in popularity During the pandemic years, snowbirds flocked to Florida for sunshine. Counties like Palm Beach, Lee, Broward, and Collier with established vacation home markets became a magnet for home buyers driven by migration trends, the desire for more space, and Florida's favorable tax environment. In 2024, counties along the Gulf of Mexico in Florida's Panhandle, such as Gulf and Walton counties, rank among the top vacation home markets of the year. Walton County is home to the renowned 30A, a scenic coastal highway, and features many popular beach towns along the Emerald Coast, including Alys Beach, Seacrest, and Seaside, making it a prime spot to scoop up a vacation home. Gulf County, part of the Panama City metro area, boasts 244 miles of white-sand shoreline, offering an equally desirable option for second home buyers. Manhattan resurgence as second home destination New York County, the most densely populated county in the United States, is redefining perceptions of second home markets in 2024, with second homes making up more than 33% of properties compared to primary homes. Following the pandemic-induced exodus, the city is experiencing a resurgence as buyers return to invest in luxury urban properties for occasional use or as part of their likely growing real estate portfolios. Legacy destinations maintain popularity When most people think of luxury vacation home markets, their minds go to places frequented by Hollywood moguls, presidential families, and the who’s who. Markets like Cape Cod (Barnstable County, Massachusetts), home to the Kennedy Compound—also known as the "Summer White House"; Newport, Rhode Island; Maui, Hawaii; and Naples (Collier County, Florida), continue to dominate the second home market. These destinations are steeped in tradition, offering timeless vacation spots with strong cultural or natural appeal. And to no surprise: Maui and Newport counties are also in the top five of priciest vacation homes with averages sitting near $1,569,353 in Maui and $1,577,353 in Newport. Washington County, Rhode Island, is similarly renowned for its charming towns, including Block Island, Narragansett, and Watch Hill—home to Taylor Swift's iconic beachfront mansion and where NFL running back Christian McCaffrey married in 2024. National parks and scenic, adventure-focused towns attract vacationers Counties like Deschutes (Bend, Oregon), Coconino (Flagstaff, AZ), Buncombe (Asheville, North Carolina), Washington (St. George, Utah), Gallatin County (Bozeman, Montana) share a common appeal rooted in their proximity to outdoor recreation, natural beauty, and laid-back lifestyles. These markets attract buyers seeking a blend of adventure and tranquility, often tied to the growing trend of prioritizing wellness and work-life balance. Coconino County, Arizona, with its county seat in the beautiful mountain town of Flagstaff, is surrounded by the Coconino National Forest and the world's largest contiguous ponderosa pine forest. The county is also home to iconic destinations such as the Grand Canyon and Antelope Canyon. Washington County, Utah, made Pacaso’s top In Montana's Gallatin County vacation home real estate is north of $1.3 million, likely due to its proximity to Yellowstone National Park. Southern hospitality calls families “home” Beaufort County, home to Hilton Head, and Charleston County, home to Charleston, highlight the growing allure of the Carolinas for second home buyers. These areas offer coastal charm, Southern hospitality, and increasing luxury property options, making them prime choices for affluent buyers. “This data comes as no surprise to us at Pacaso,” said Austin Allison, CEO of Pacaso. “Hilton Head was the first East Coast vacation home market where we introduced co-ownership. Our current owners and buyers also adore the Charleston barrier islands, and in response to the demand, we’ve just introduced another stunning home on the beautiful Kiawah Island, ‘Palmetto Cove.’” Methodology Pacaso identified the top U.S. luxury second home markets by selecting 20 counties with the highest index scores, determined by analyzing key metrics such as the proportion of second homes to primary homes and growth trends in second home rate locks and prices from 2023 to 2024. Counties with fewer than 50 second home rate locks or where second homes accounted for less than 5% of transactions were excluded. Markets were further filtered to include only areas with average second home prices above $700,000 and positive price growth during this period. Weighted criteria emphasize popularity, demand, and recent growth, highlighting dynamic and high-value second home destinations. The markets are ranked based on the largest proportion of second homes to primary homes.
ReadSummer success: Strong demand, new inventory and a new Cabo Pacaso
Amidst a continuously fluctuating housing market, Pacaso has been hard at work solidifying our leading co-ownership platform and upholding our commitment to innovation and exceptional owner experiences. As we dive deeper into the summer. I'm excited to share some recent developments and achievements at Pacaso. 1. June: A month of strong demand June 2023 proved to be a strong month for Pacaso, as we experienced a 59% increase in funded shares over May 2023. The enthusiasm from our community also resulted in year-over-year growth compared to June 2022. These impressive figures reflect our commitment to providing exceptional ownership opportunities and reinforce buyer demand for second homes despite a fluctuating market. 2. Esperanza: The fastest Pacaso to sell out We are proud to share the tremendous success of our Los Cabos listing, Esperanza. All ownership interests for Esperanza were sold during the presale phase before it even hit the marketplace. This achievement not only showcases the allure of international real estate but also demonstrates the growing popularity of co-ownership as a contemporary and sought-after approach to owning a luxury second home. In response to buyer demand, a new three-bedroom 3. Expanding our footprint: Introducing new inventory In response to buyer demand and our ongoing dedication to offering a diverse range of properties, we are thrilled to introduce new inventory in some of the most coveted destinations this summer including Since our launch in October 2020, Pacaso has transformed and streamlined the way people buy and own second homes through our tech-enabled marketplace. Today, we proudly operate in 40 destination communities worldwide. The combined value of Pacaso homes is $1 billion in cumulative revenue, and our community of over 1,500 happy owners has collectively enjoyed over 56,000 cumulative nights in their Pacaso homes. Looking ahead: Current real estate trends What’s going on in the macroeconomic environment and housing market this summer? We'll continue to check in with any new updates, and encourage you to contact us with any questions about a market of interest. Ready to take advantage of this market momentum and start your second home journey? Browse our
ReadInsights from Pacaso's growth round webinar
Austin Allison, co-founder and CEO of Pacaso was joined by fellow co-founder Spencer Rascoff to discuss the company's recent growth round and its vision for the future. They explored how Pacaso is innovating in luxury vacation home ownership while ensuring mission alignment and democratizing access to the cap table. The conversation highlighted the significant market opportunities available and how the upcoming Reg A offering will help fuel Pacaso’s mission, enabling portfolio expansion and reinforcing its leadership in the co-ownership category.
ReadHow you can invest in Pacaso
We are excited to announce we have opened the doors to our cap table through a public growth round offering with a $1,000 minimum investment. Hear from Pacaso CEO and Co-Founder, Austin Allison, about how you can now contribute To learn more about Pacaso's growth round, please visit
ReadOwner swap resources and trainings
Have questions about how Pacaso's new expanded swap feature works? Below you can access bite-sized trainings that will answer your burning questions on the new swap feature. Still have questions? Reach out to Pacaso's scheduling team at scheduling@pacaso.com. Top owner questions and related training videos: Watch this exclusive owners-only webinar, where Senior Director of Product Lish Davis answers top owner questions and prepares you to start using these new benefits.
ReadHow to turn a listing in your favorite destination into an epic Pacaso vacation home
Pacaso adds new listings to our website every week, with luxury homes in more vacation home destinations starting at $200,000. With these new listings, we offer two ways to find and buy your dream vacation home. You can shop from hundreds of turnkey “Available Now” listings in 40+ destinations ready for you to own today. Or, explore third-party listings in your favorite community and rally your friends, family and network to help turn it into a Pacaso home. "We're empowering every homebuyer to curate their own slice of paradise,” said Pacaso CEO and Co-Founder Austin Allison. “This enables more individuals to enjoy vacation home ownership without the hefty financial burden, as we revolutionize the real estate market and crowdsource demand to influence our growth.” This “crowdsourcing” process puts the power in your hands. Here’s how you can unlock a third-party listing for co-ownership and buy a luxurious home in your happy place. 1. Show your interest We’ve selected the top 5% of active third-party listings nationwide that meet our high standards for co-ownership based on their amenities and value. Spot one you love? Simply tap “I’m interested” when viewing the listing page. Then, share the home with friends, family and anyone who might be interested in co-owning with you. 2. Reserve your share Are you seriously considering a home? Let us know by reserving your share with a refundable $5,000 deposit. Your reservations tell us which listings to prioritize. Once we get enough reservations, our team of vacation home experts will further evaluate the home with an in-person walkthrough and engage the listing agent with comprehensive questions to assess if the home is a fit for co-ownership. This evaluation enables us to make a competitive offer to the seller on your behalf. 3. Place your $10K deposit Once a home passes our initial evaluation and receives enough reservations, we’ll put the home under contract to close. “Under Contract” means we’re in the final steps of our 4. Start owner onboarding After we complete closing, we’ll start preparing the home for co-ownership by 5. Enjoy your new home “Available Now” Pacaso homes are ready for immediate ownership. These turnkey homes have been meticulously furnished and redesigned into elevated living spaces. Limited opportunities are available. If you haven’t already, you’ll want to contact our team to purchase your share. If you have, your home is ready for you to start making lasting memories! The power is yours With Pacaso’s expanded collection, you can find the perfect vacation home among hundreds of turnkey listings or explore third-party options to transform into a Pacaso home. Ready to start your co-ownership journey?
Read'Surprise and delight' moments: Meet the Pacaso home managers
Enjoying family time should be easy. Part of what makes the Pacaso experience stand out is our dedicated team of home managers, Lindsey Harden (Tahoe) In the Tahoe region is Senior Home Manager Lindsey Harden, who shares the care and service owners can expect. Aaron Olthoff (Colorado) If you’re a owner in Colorado, you’ll get to know Aaron Olthoff. He shares how he keeps every home in the Vail, Breckenridge, Aspen and Steamboat Springs region in top condition all year long. Want to experience the Pacaso lifestyle for yourself? Browse our
ReadBonjour, Paris! Explore our newest Pacaso in France
Paris, France | €575,000 per 1/8 ownership Bask in Sunlight pours through floor-to-ceiling windows into this light-filled 2-bedroom apartment in the City of Light. The elegant living/reception room is on the bel étage (second floor) of a fine 18th-century building in the 7th arrondissement (district), a quintessentially Parisian neighborhood filled with shops, cafes and some of Paris' best-known landmarks like the Eiffel Tower. With exposed stone walls, beamed ceilings and a stunning stone fireplace, the expansive living space features a semi-open plan kitchen, dining area and powder room. Upstairs, you'll find a primary suite offering an en suite bathroom with dual vanities and soaking tub, along with a guest suite with bathroom. The fully air-conditioned home, which includes a cellar, is currently undergoing Pacaso "Our international success, particularly in places like London and Cabo, has underscored the universal appeal of co-ownership. Current owners and enthusiastic buyers have been begging us to extend our reach to Paris, and we’re kicking off 2024 by responding to that demand," said Pacaso CEO and Co-Founder Austin Allison. "At Pacaso, we recognize the challenges American buyers face when purchasing and managing homes internationally. We provide a unique solution that sets us apart, making international ownership a seamless experience." The best way to co-own a vacation home Pacaso offers co-ownership of turnkey, fully managed vacation homes. Own an epic home in your favorite destination to enjoy with your whole family without any of the hassles. Explore our
ReadCo-ownership, simplified: Pacaso's DIY legal resources
Co-buying is increasingly becoming In addition to our fully managed, co-owned vacation homes, Pacaso provides New markets, new offerings DIY co-ownership isn’t a new practice — family members and friends have long come together to purchase, own and enjoy real estate. However, co-owning a home on your own can be That’s why we now offer à la carte services to empower buyers who want to take on co-ownership independently. By adding additional service offerings, we aim to accommodate a range of real estate needs and preferences, whether that’s co-owning a vacation home with a group of close friends, co-owning a whole home curated on our site, or co-buying a primary property with a family member. Personalized resources at your fingertips You’re in good hands with our DIY offerings. As the leader in Unlike cookie-cutter template templates found online, Pacaso's DIY offerings are truly tailored for co-ownership arrangements — whether you want to own a vacation home or co-live in a primary home. Our templates consider the unique dynamics and intricacies involved in sharing a property, and are tailored for each home type. It’s our team’s specialty, and we make sure to cover every detail. Our legal templates have detailed instructions and include: While individual consultation with our legal team is not available, buyers can trust in the integrity and thoroughness of Pacaso's templates. We also encourage buyers to seek independent legal counsel to ensure all their individual needs are addressed. With these comprehensive forms and templates, Pacaso aims to not only expand the co-ownership experience to more buyers but also to facilitate a smooth and accessible experience. Designed for easy co-ownership We’ve spent time creating these legal templates and resources to remove all the guesswork from co-ownership and give buyers the tools and resources they need to succeed. Our à la carte DIY services empower you to take control of your co-ownership journey and navigate all the complexities with ease and confidence.
ReadHow Pacaso helps shape communities
Recently, Pacaso surveyed our owners across the country to better understand how we as a company can meet their needs, but also to continue learning more about how owners are engaging with and contributing to their communities. Why is this important? As co-ownership gains momentum as a viable home ownership model, we are focused on meeting the needs of our owners, and the communities in which they live. Roughly three quarters of owners surveyed said that they spend at least $1,000 per stay in the community where they live. For the small businesses in Truckee, California and the locally owned restaurants in Hilton Head, South Carolina, this means important additional revenue that helps to keep their doors open, especially during the off-season travel months. All to say, co-ownership, But the real story is how Pacaso owners are connecting in their local communities. In our recent owner survey, nearly two thirds of owners say that they have established personal connections with their neighbors and their local businesses. New neighbors swapping stories and family photos over a shared bottle of wine in the backyard and Sunday morning exchanges with the barista at your new favorite local coffee shop are the moments and memories that stand out most to me. When Pacaso owners invest in co-ownership, they are investing in more than just a vacation home. Families lay roots, build traditions, and over time, adopt and integrate into their new communities making them their own. While none of this is new for Pacaso owners, it’s encouraging to see these traditions and interactions building and growing. As we look ahead to what the rest of 2024 holds, I’m excited to see how co-ownership continues to benefit local communities. We look forward to all that is to come and to learning more about Pacaso owners are making these houses their homes.
ReadPacaso’s new swap feature gives owners more flexibility and ease
You asked, we answered. We’re excited to launch one of the most highly requested features: Swap. You can now exchange dates with another co-owner of your home, or swap stays with a friend who owns a different Pacaso — all in the Pacaso owner app. It’s your time, spent when Flexibility when you need it One of the biggest benefits of the new feature is the flexibility it offers owners. With swap, you can easily change your vacation plans without having to give up time in your home. How it works As an owner, you are able to indicate which of your booked stays are “Open to swap.” This makes it easy for you and co-owners of your home to view dates on the calendar that are booked but flexible, and gives either of you the opportunity to initiate a swap. Once you’ve initiated a swap request, the other co-owner can select from your “Open to swap” stays or any other open dates on the calendar. You and the other co-owner each have 48 hours to confirm the swap. Note that all SmartStay Once a swap is confirmed, it will be booked as a stay on your calendar. You can modify, cancel or add guests as you would with any regular stay. And the best part? All swaps are done anonymously for privacy and convenience. Easy ways to enjoy a different Pacaso The swap feature also makes it easy to choose How it works To swap stays with a friend or family member who owns a different Pacaso, you must first be connected in the app, which you can access by sending a connection link in the app. Once connected, you can view your friend’s calendar, see swappable dates and initiate a request, similar to how you would look for dates with the co-owners of your own home. Once the swap is confirmed, you're all set to live the Pacaso lifestyle in your friend’s home and destination. The more Pacaso owners you know, the more swaps are possible. Enhancing the ownership experience The swap feature brings a new dimension to owning a Pacaso second home. It offers greater flexibility and exciting opportunities for enjoying second home living at its best. Ready to swap? Browse our swap FAQs to learn more, then head to your owner app to get started.
ReadCelebrating three years of second home co-ownership
In 2020, our co-founders Austin Allison and Spencer Rascoff embarked on a With epic properties, high-end interior design, innovative scheduling technology, dedicated home management, and integrated financing, we’ve created the best way to not only own a second home but also make lifelong memories with your family. Here are some highlights from our incredible journey so far. First Pacaso home In 2020, 1,500+ satisfied owners As of this year, we have a community of 1,500 owners — plus, 500 Pacaso pups. Our owners’ happiness is our North Star, and it shows. With an average 4.8 CSAT score, we’re proud to deliver exceptional experiences and enrich the lives of families around the world. Don’t just take our word for it. Hear from owners about how easy it is to create lasting memories in their Pacaso. 90,000 total stay nights booked Since we’ve launched, Pacaso owners have enjoyed nearly 90,000 unforgettable nights in their Pacaso homes. That’s 90,000 days and nights of creating traditions, spending quality time and making unforgettable memories. Best place to work Enriching lives starts with our talented Crew. Pacaso is proud to be a certified great place to work — we’ve been one of Glassdoor’s 2022 Employee Choice companies and LinkedIn’s 50 Startups to Watch, and we also ranked on Fortune's Top 100 Small and Medium Workplaces list in 2021 and 2022. “I was deeply moved to join Pacaso because of our company mission,” shared Lucy Woltman, Pacaso’s SVP of New Construction and Acquisition. “I get emotional hearing how much a second home means to owners and their families. I truly believe one discovers their best self in a second home.” Fastest home to sell In July 2023, Exceptional design, every time Pacaso homes aren’t just impressive — they’re show-stoppers! Fully 95% of Pacaso owners rave about the design to family and friends. Thanks to our expert team, every Pacaso home Thriving marketplace Homes in the Pacaso “The markets within our vibrant marketplace are frequently characterized by listing prices that may be out of reach to many aspiring second home owners," said Pacaso CEO and Co-founder Austin Allison. "Our co-ownership model not only reduces the entry threshold for buyers, but also makes it easy to get in, easy to own, and easy to get out. Our model empowers owners to tailor their ownership to their lifestyles, making Pacaso an appealing choice for those looking to align their ownership with their actual usage." What’s next for Pacaso We’re excited for the road ahead. As Pacaso enters its next chapter, we plan to continue innovating on our
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